HALLMARK SHOWS SOME HEART

Falling sales has forced Hallmark Cards Inc., the nation's largest maker of greeting cards, to cut up to 750 jobs in its U.S. work force (no joke). But there's hope. According to CEO Willard Grafton, "If just 2.5 million Americans sent a Hallmark sympathy card to every one of those 750 employees, we could restore nearly 325 positions by the end of the summer." To encourage consumers to take this step, Hallmark is introducing a "No Frills" line of 75-cent sympathy cards containing the message, "Laid off? Deal with it."